The data-driven Comprehensive Guide
to Go-To-Market
The first Comprehensive Guide to Go-To-Market includes data-driven research in partnership with G2, the State, and the Future of GTM, and an 8-pillar framework to go-to-market.
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77% of leaders admit that a single department owns GTM.
Go-to-market is evolving at a rapid pace. But companies are struggling to understand how to define and manage a GTM process. There is no denying that a faulty GTM is the single biggest problem B2B organizations are facing.
This is why we wrote the Comprehensive Guide to Go-To-Market, which includes:
The current and future State of GTM
Understand the critical changes and adaptation of go-to-market over time and how it applies today and what the future holds.
Identify if your GTM is broken
Pinpoint possible gaps and ensure your tools, processes, and technology are optimized to turn your GTM into a competitive advantage.
Learn how companies are approaching GTM
A new definition for Go-To-Market that breaks the biases and provides clarity on what GTM is and isn’t.
Utilize our GTM Operating System and Use-Case-Based GTM Technology Cloud
Apply our proprietary GTM Operating System—an 8-pillar framework that provides a GTM blueprint and the GTM Technology Cloud.
Get the Comprehensive
Guide to GTM
