The data-driven Comprehensive Guide 
to Go-To-Market  

Includes key buyer trends that are driving the GTM technology landscape

The first Comprehensive Guide to Go-To-Market includes data-driven research in partnership with G2, the State, and the Future of GTM, and an 8-pillar framework to go-to-market.

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77% of leaders admit that a single department owns GTM.


Go-to-market is evolving at a rapid pace. But companies are struggling to understand how to define and manage a GTM process. There is no denying that a faulty GTM is the single biggest problem B2B organizations are facing. 


This is why we wrote the Comprehensive Guide to Go-To-Market, which includes:

The current and future State of GTM


Understand the critical changes and adaptation of go-to-market over time and how it applies today and what the future holds.

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Identify if your GTM is broken


Pinpoint possible gaps and ensure your tools, processes, and technology are optimized to turn your GTM into a competitive advantage.


Learn how companies are approaching GTM


A new definition for Go-To-Market that breaks the biases and provides clarity on what GTM is and isn’t.


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Utilize our GTM Operating System and Use-Case-Based GTM Technology Cloud


Apply our proprietary GTM Operating System—an 8-pillar framework that provides a GTM blueprint and the GTM Technology Cloud.



Get the Comprehensive 
Guide to GTM